G-Star on Chateaux De Chez

G-Star

Since it's creation in 1989, G-Star’s philosophy has always been, ‘Just the Product.’ This single-minded approach has l... read more

G-Star on Chateaux De Chez

Since it's creation in 1989, G-Star’s philosophy has always been, ‘Just the Product.’ This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets,’ by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of our distinctive denim silhouette, through the adoption of architectural and 3-D thinking into denim construction.

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